Poster "They Live"

“They Live” (1988) is John Carpenter’s science fiction action film that has evolved from cult curiosity to prescient social commentary. Starring professional wrestler “Rowdy” Roddy Piper as a drifter who discovers special sunglasses that reveal the ruling class are actually aliens manipulating humanity through subliminal messaging in media and advertising. Keith David co-stars as an ally in the resistance against the extraterrestrial oppressors. The film’s signature line—“I have come here to chew bubblegum and kick ass… and I’m all out of bubblegum”—has become one of cinema’s most quoted phrases, while the extended alleyway fight scene between Piper and David is celebrated for its raw authenticity and unusual length.

Though initially a modest box office performer, “They Live” has gained significant cultural relevance for its critique of consumer capitalism and media manipulation. Carpenter’s direction combines B-movie aesthetics with sharp social satire, creating a film that works both as straightforward action entertainment and as allegorical commentary. The black-and-white sequences seen through the protagonist’s special glasses—revealing hidden messages like “OBEY” and “CONSUME” in advertising—have become iconic visual shorthand for critiques of capitalism and propaganda. With its 86% Rotten Tomatoes rating and growing reputation among film scholars, “They Live” continues to resonate with new generations of viewers who recognize its satirical vision of corporate control and media manipulation as increasingly relevant to contemporary society.

The poster is printed on thick glossy paper of A3 size (297Г—420 mm). Frame is not included.